'Rushing is just as bad as standing still, but you need to know when to start and how fast you should move forward, always keeping in mind that you have limited resources.' This was one of the statements that ONTIER International President Adolfo Suárez Illana shared in his latest interview for Spanish newspaper Expansión. According to the article, Suárez's words perfectly sum up the international expansion strategy followed by the firm, which is already operating in fourteen countries, being the Dominican Republic the latest spot where they opened an office.
In the interview, ONTIER International President Adolfo Suárez noted that 'nowadays there's only one market but there are plenty of clients,' which is why operating in several countries is driven by the need of fulfilling the clients' expectations. Suárez also states that innovation is a key feature in each and every one of ONTIER's departments: 'innovation is an attitude that goes way beyond implementing new technologies.'
Full article by Expansión (SP only): Adolfo Suárez: 'It is not legitimate to force people into the Catalan dream'